In today’s world of instant gratification, it is more important than ever to have a comprehensive marketing plan with a solid marketing strategy for your small business. It is no longer good enough, when it comes to marketing and advertising, to try a little of this and a little of that and sit back and hope for good results.
It has become exceedingly difficult for small, local businesses to compete with big box stores and chains but it is not impossible. It simply requires research and analysis to create a solid marketing strategy and then diligence and consistency to make it happen.