Digital Analytics are an oft-neglected but very important marketing tool. Are you using digital analytics as a marketing tool for your business? If not, you should be. Using analytics as the valuable marketing tool it is can mean the difference between an okay website and a great website. It can mean the difference from having a few visitors and/or a few sales to having many visitors and/or sales.
What is working? What isn’t? What are we missing? What can be improved? These are just a few questions to keep in mind when looking at analytics data. Having said that, let’s take a look at what, exactly, digital analytics are and why you should be using them.
Does your business have a blog? Does it need one? Almost always, the answer is yes. In 2022 and beyond, business blogging is essential an essential piece of a successful 
It has become exceedingly difficult for small, local businesses to compete with big box stores and chains but it is not impossible. It simply requires research and analysis to create a solid marketing strategy and then diligence and consistency to make it happen.
Marketing on social media works completely different than traditional marketing. You can’t just post advertisements and other information about your business and expect people to want to patronize your business. This is known as talking “at them” rather than having interactive conversations with them.